In Previous Years, The Auto Industry Has Focused On Incentives That Steer Customers Into Higher Trim Packages, Specific Models That Have Been Overstocked, Or Inventory That Has Aged. However, Out Of The Need To Address Buyer Concerns Surrounding Health, Safety, And The Economy - Dealers Are Pivoting Their Focus To Help The “Traditional Shopper” Buy With More Confidence. The Ongoing Health Concern And Fragile Economy, Have Created A Highly Incentivized Market, Where Customer “Needs” And Removing Friction Have Become A Priority.
As We Change From A “Product Based” to “Customer Based” Sales Model, Here Are A Few Things To Remember:
The Industry Is Seeking To Ease Buyer Concerns. No Matter What The Circumstance, There Will Be Assistance Available. Whether It’s Deferred Payments, Low Finance Rates, Or Non-Cash Incentives – Ask How They Can Help!
Recent Data Suggests That Low Finance Rates Are Driving Sales. The Percentage Of Vehicles Financed Through “Low” or “No Interest” Loans Has Increased Nearly 18% Since January 2020.
While Cash Or Financing Offers Can Help Lower The Price & Payment - New Tools Are Making The Entire Process Easier. Digital Retailing Now Allows You To Shop, Get Approved, And Take Delivery Without Leaving Home.
Tough Market Conditions Are Forcing Dealers & Automakers Hand, But It Won’t Last Forever! Although We Suspect Process Improvements Will Remain, More Traditional Incentives Will Begin To Outnumber Deferral & Forgiveness As The Economy Recovers.
Bottom Line: Dealerships Are Evolving - The Sales Process Has Become More Customer Centric And Friction-less. Take Advantage Of Digital Retailing Solutions, Deferrals, And Low Finance Rates – Which Create Opportunities To Shop And Evaluate Financing From The Comfort Of Your Home.
Need A Used Car? – Pick Your Digital Shopping Location At: https://www.carite.com/Location
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